According to Google, the use of mobile internet has surpassed desktop with majority of internet users in the U.S. accessing websites through smart phones. It is important that your website is compatible with any device be it Mobile, Table or Desktop etc. Here is where Responsive Web Design helps.
Responsive web design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. While usual websites are meant only for the computer or laptop screens, responsive websites can be comfortably viewed on mobile or tablet screens, or other devices.
Responsive Web Design vs. Traditional Web Design
An example of a non-responsive web design page is one that reads well on desktop browsers but has very small, unreadable text on smartphones, often due to having too many columns or images that are too large to fit within a smartphone's screensize.
While in case of Responsive Web design (RWD) layouts automatically adjust and adapt to any device screen size, whether it is a desktop, a laptop, a tablet, or a mobile phone. Responsive design ensures visitors to the site have a similar experience that is independent of the size of the device used to view the site.
Benefits of a Responsive Website
- Better Traffic to your Website : As per Google, majority of the users view websites using a mobile device (Smart phones/Tablets). Therefore Responsive design is becoming the norm because it offers greater versatility for your website.
- Better Social Media Sharing : Facebook likes responsive website designs. Responsive web design can lead to an increase in social shares for your website and content.
- Better User Experience : Responsive website leads to a best user experience. When your website is responsive to different screen sizes, then visitors won’t have problems accessing menus, links, and buttons or filling out forms. As a result, the user experience will be better and they’ll spend more & more time on your site.
- Better SEO : When you have Responsive website, it reduces the issue of duplicate content, which can also impact Google search ranking & results in lower bounce rate rather than separate website versions for mobile & desktop.